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Les Brown: Setting and Achieving Goals

Les Brown, a renowned motivational speaker, author, and former politician, has inspired millions around the world with his compelling life story and transformative teachings. Central to his message is the power of setting and achieving goals. This process, according to Brown, is not just about reaching milestones but also about transforming oneself, realizing one’s potential, and living a life of purpose and fulfillment. In this blog, we will delve into Les Brown’s insights on setting and achieving goals, exploring practical strategies and motivational wisdom that can help anyone turn their dreams into reality.

The Importance of Goals

Les Brown emphasizes that setting goals is crucial because it provides direction and purpose in life. Without clear goals, people often drift aimlessly, react to circumstances rather than shape them, and fail to reach their potential. Goals act as a roadmap, guiding individuals towards their desired outcomes and helping them stay focused amidst distractions and challenges.

1. Goals Give You Focus: Setting specific, measurable goals helps concentrate your efforts and resources. It allows you to prioritize tasks and allocate time effectively. Les Brown often stresses that knowing what you want to achieve enables you to focus your energy on activities that will bring you closer to your objectives.

2. Goals Keep You Motivated: When you set goals, you create a vision of the future that inspires and motivates you. Les Brown highlights that having a compelling vision fuels your passion and drives you to overcome obstacles. The anticipation of achieving your goals provides a sense of purpose and keeps you moving forward even when faced with difficulties.

3. Goals Foster Personal Growth: The process of striving to achieve goals pushes you out of your comfort zone and encourages personal development. Les Brown believes that the journey towards your goals is as important as the destination itself. It teaches you valuable lessons, builds resilience, and helps you discover strengths and abilities you never knew you had.

Les Brown’s Strategies for Setting and Achieving Goals

1. Dream Big and Set Ambitious Goals: Les Brown advocates for setting high, ambitious goals that challenge and excite you. He often says, “Shoot for the moon. Even if you miss, you’ll land among the stars.” Setting big goals stretches your imagination and compels you to think creatively. It encourages you to explore new possibilities and push beyond self-imposed limitations.

2. Make Your Goals Specific and Measurable: Vague goals lead to vague results. Les Brown advises making your goals specific, measurable, achievable, relevant, and time-bound (SMART). Instead of saying, “I want to be successful,” define what success looks like to you. For example, “I want to earn a promotion to a managerial position within the next two years by improving my leadership skills and delivering outstanding performance.”

3. Write Down Your Goals: Writing down your goals is a powerful practice that reinforces commitment and accountability. Les Brown suggests creating a vision board or maintaining a goal journal where you regularly review and update your goals. This habit keeps your goals at the forefront of your mind and serves as a constant reminder of what you are working towards.

4. Develop a Plan of Action: A goal without a plan is just a wish. Les Brown emphasizes the importance of breaking down your goals into actionable steps. Create a detailed action plan that outlines what needs to be done, when, and how. This approach helps you stay organized, track your progress, and make necessary adjustments along the way.

5. Take Consistent Action: Consistency is key to achieving any goal. Les Brown encourages taking daily actions, no matter how small, that move you closer to your objectives. He often shares his own experiences of persistent effort and resilience. Remember, progress might be slow, but steady, consistent action will eventually lead to significant results.

6. Stay Positive and Resilient: Maintaining a positive mindset is crucial when pursuing goals. Les Brown is a firm believer in the power of positivity and resilience. He advises surrounding yourself with positive influences, practicing gratitude, and focusing on solutions rather than problems. Challenges and setbacks are inevitable, but a resilient mindset helps you bounce back and keep moving forward.

7. Seek Support and Accountability: Les Brown highlights the importance of having a support system. Share your goals with trusted friends, family, or mentors who can provide encouragement, guidance, and accountability. Consider joining a mastermind group or finding a coach who can offer valuable insights and keep you on track.

8. Celebrate Milestones: Celebrating your achievements, no matter how small, is essential for maintaining motivation and momentum. Les Brown advises acknowledging your progress and rewarding yourself for reaching milestones. Celebrations provide a sense of accomplishment and reinforce your commitment to achieving your larger goals.

Overcoming Obstacles and Staying Motivated

1. Embrace Failure as a Learning Opportunity: Les Brown often speaks about the importance of embracing failure as part of the journey to success. He shares his own setbacks and failures, emphasizing that each failure brings valuable lessons. Viewing failure as a learning opportunity rather than a setback helps you develop resilience and a growth mindset.

2. Stay Inspired by Your Vision: When faced with challenges, it’s easy to lose sight of your goals. Les Brown advises keeping your vision alive by regularly visualizing your desired outcomes. Remind yourself why you set your goals in the first place and how achieving them will impact your life positively. This practice keeps your motivation high and helps you stay focused.

3. Adapt and Be Flexible: The path to achieving goals is rarely linear. Les Brown emphasizes the need to be adaptable and open to change. If a particular strategy isn’t working, be willing to adjust your plan. Flexibility allows you to navigate obstacles and find alternative routes to your goals.

4. Cultivate Self-Discipline: Self-discipline is a critical trait for achieving goals. Les Brown highlights the importance of staying disciplined and committed to your plan, even when motivation wanes. Develop habits and routines that support your goals and eliminate distractions that can derail your progress.

5. Keep Learning and Growing: Continuous learning and personal development are vital for long-term success. Les Brown encourages investing in yourself by reading books, attending seminars, and seeking knowledge in your field. Staying informed and constantly improving your skills keeps you competitive and enhances your ability to achieve your goals.


Setting and achieving goals is a transformative process that requires clarity, commitment, and consistent effort. Les Brown’s motivational teachings provide a powerful framework for turning dreams into reality. By setting ambitious goals, developing a detailed plan of action, maintaining a positive mindset, and embracing challenges, anyone can achieve their desired outcomes. Remember, as Les Brown often says, “You have greatness within you.” Embrace that greatness, set your goals, and embark on the journey to achieving them with determination and passion. Your future is in your hands, and the possibilities are limitless.

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